If you are responsible for one of the above issues.
Having an excessive number of banned accounts in a very short timeframe. Running a web bot/spider that downloaded a very large number of pages - more than could possibly justified as "personal use". Automated spam (advertising) or intrustion attempts (hacking). Still, a proportion of this is speculation since we do not yet have the figures on install and growth of Hearthstone PC players versus mobile, or the differences in DAU and ARPU.īlizzard could be nursing a long term strategy centred around Hearthstone on mobile, similar to the successes seen in Minecraft: Pocket Edition.Įither way, the next few months will shine some valuable light on PC performance versus mobile, and the business plans that form around it.Your current IP address has been blocked due to bad behavior, which generally means one of the following: “If 7 or 8 million dollars of Hearthstone's monthly revenue has been diverted to the mobile pipeline, then the Hearthstone phone release is costing Blizzard over two million dollars a month in app store fees skimmed off the top.” It’s an observation that Grant believes makes the decline of Blizzard’s PC revenue troubling, as around half of Hearthstone’s PC players have switched to mobile. Unlike on the mobile app stores that take a 30 percent cut of all IAPs, selling through means Blizzard avoids extra fees and keeps the full net revenue. SuperData's graph shows that PC revenue is falling as mobile rises However, Grant has pointed out that Blizzard sells Hearthstone on PC through its privately-owned platform. The graph shows the exodus of players from PC to mobile by demonstrating that PC revenue is down while mobile revenue is up. However, Lunarch Studios' Elyot Grant, writing on Gamasutra, has pointed out that the total digital revenue by title graph conceals the fact that “ Hearthstone’s phone release is losing Blizzard millions of dollars.” 
The research firm’s latest Digital Card Games report sparked headlines that Hearthstone is pulling in over $20 million a month in revenue, with mobile revenue eclipsing its PC partner. Blizzard loses money every time a PC-based Hearthstone player switches to playing on mobile, according to a closer look at a report from SuperData.
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